The roll call of successful models turned photographer is long and distinguished – from Lee Miller to Ellen von Unwerth. Ifa Brand’s journey from model to photographer and self-portraitist was prompted by her growing frustrations with the modelling world, and the desire to seize artistic control of her own image. Inspired by pioneers of fetish style, such as Charles Guyette and Gene Bilbrew, and 1950s’ pin-ups, Bettie Page and Jayne Mansfield, she has created her own distinctive fusion of old-school glamour and fetish art. Since 2017, when she bought her first camera, she has worked exclusively with Polaroid – a medium whose graininess and technical limitations she happily exploits. The result is a series of atmospheric portraits that convey her personal explorations of sensuality and eroticism. Boudoir, her first book, will be published in the autumn.
‘I have always been drawn to women with an edge. Women who ooze sexual power. Women who are unapologetically themselves, in all their eccentricity.’ – Ifa Brand